Email marketing is a very powerful marketing technique that is not taken advantage of by local businesses. Email marketing consists of gathering email addresses from your customers and potential customers and then sending them periodic emails with information about your business and your services. These emails can contain special deals you are running or simply information reminding your clients of your services.
For Certain Industries, Email Marketing Can Be Very Effective
One example is the restaurant industry. Imagine you are at work at 10:00 in the morning on a Friday. You have not eaten lunch and are hungry. You have had a very busy week and are looking forward to the weekend. Without really thinking about it, you already know that you do not want to sit at home and watch television for the evening. At this time you check your inbox and you have an email from a popular restaurant in your city. This email has information about a special they are having that night on fried catfish. The email explains to receive a discount all you must do is tell your waiter or waitress you want the email newsletter discount. The next thing you know, you and your spouse are full from eating too much catfish and you are telling your waiter or waitress that you want the email newsletter discount.
We Help You Think Out Every Action
Every internet marketing
service that The Internet Development Group offers requires a large amount of strategic planning. Email marketing is no exception.
If you send the wrong type of information in the emails to your customers, they will simply disregard the email and every email you send in the future. Timing is also a big factor in email marketing. With the example used above, you would not want to send that email on a Monday morning. Your customers are busy catching up on emails they received over the weekend and they will be too busy to think about dinner. With The Internet Development Group, you will not have to worry about these details. We will be there every step of the way. Starting off, we will advise you on methods we have seen succeed in the past. Next we will setup your campaign and get it started. Once a large enough sample of emails has been sent, we will measure the results and fine tune your campaign to be the most effective.