Currently there are hundreds of search engines that are available for anyone to use. We are sure you have heard of Google, Bing, and Yahoo. These companies make their huge profits by providing their users with the most relevant search results. For instance, if you search for Web Design Mississippi we are sure you would expect to find a web designer that is located in Mississippi. If you searched for Web Designer Mississippi and the results returned were a series of web pages that had nothing to do with web design, we are sure you would immediately leave that search engine and goto another. The decision makers at the individual search engine companies know this and they setup their service to make sure they return the most relevant results.

One measure that search engines take into account to provide the most relevant results is bounce rate. (more…)