Search Engine Optimization
At The Internet Development Group we hear many comments on how webpages are arranged on the search engine result pages.
- I thought that was based on the number of hits a site received...
- Really, you can do things to make your site listed higher on the search engines...
- I can see why it is important to be listed higher but I don't guess I really thought about how sites get there...
The truth is, search engines use several criteria to display the most relevant results to their users. Think about it from a business standpoint. Search engines are in the business of providing search results, the better or more relevant search results they provide the more you and I will come back to use their service.
In our mind search engine optimization is this easy. We will make your site the most relevant result possible. We will start off by analyzing what search terms we need to target for your business. Most of the time, it is simply the service that you offer along with the location of your business. After we determine which terms will get the most visits from the most potential customers, we will direct all of our efforts to achieve our goal.
The True Depth of SEO
Earlier I mentioned that SEO is easy, that all we need to do is make your site the most relevant result possible. In theory this does not seem like that difficult of a task. In reality it is a little more detailed than it seems. There are many criteria that go into a well optimized site. We take into account your title tags, meta keywords, meta description, content, internal linking, back links, page rank, layout, bounce rate, url, page extensions, and many other criteria that are too numerous to mention. Now, we are sure that your are more confused than you ever thought you would be while researching someone to develop a site for your business. For you we wrote the executive summary below.
We will analyze your business and determine the search phrases to target to get the most visitors
to your site. We will direct all of our efforts to achieve the goal of having your site placed at the top of every search engine's result page for the terms associated with your business. Once your site is at the top of the search engine result pages we will continue to do work on your site so that in the future your competitors will not be able to leap past you in the results.