Turn-Key Website Development
With the exception of the employees at The Internet Development group and our clients, very few people really understand what true Turn-Key Website Development really is. Turn-Key Website Development is the reason The Internet Development Group was started, Turn-Key Website Development is a service that has never been offered before, and Turn-Key Website Development can get and keep your business at the top of each search engine's results pages. Turn-Key Website Development is the cornerstone of a successful internet marketing campaign.
Times Are Changing, and Fast!
In the past it was enough for a local business to simply have a website, today that is not the case. In the future it will be even farther from the truth. We believe that in the future your customers will primarily find your services through the use of search engines like Google. High speed internet connections in every home as well as mobile devices like the iPhone make the internet more convenient to use than old dying methods of searching for services like the yellow pages.
The Foundation of Turn-Key Development
A solid search engine strategy is where Turn-Key Website Development starts. We begin by planning out a search engine strategy to get your website listed at the top of the search engine results page for the search terms that are associated with your business. If you expect your customers to search for your business with terms like "Lawyer Jackson MS", "Dentist Columbus MS", or "Restaurant Tupelo MS", it does not matter. We will tailor all of our efforts to achieve our goal of the top spot on the search engine result pages.
Now You Have Visitors, Make Sure They Know They Are On The Correct Site
In preparation of having the most eyes possible on your business, we now turn our attention to the second step of Turn-Key Website Development which is design. We will tailor your design to match the look and feel of your industry. When someone navigates to your site, they will know that they have landed on a site that specializes in the service they are searching for. During this step, we will also begin to analyze your website's specific call to action. A call to action can be defined as asking your visitors for their business. The correct way to go about this tastefully is to not come right out and say use our services!
, but to first build trust and then very delicately ask them to take an action. This action can be to pick up the phone and call your business, it can be to send you an email if they have any questions, it can be to come by your place of business, or any other type of action. Through the use of design we will guide your customers through your site and ultimately have them answer your call to action.
Now Your Visitors Are Engaged, Gain Their Trust And Turn Them Into Customers
After the design stage, we now turn our attention to the content of your site. We will write content that showcases your company's strengths as well as build trust in your company. We will build trust by relating to your target market on a personal level. After the trust is built, we will tastefully ask for your visitors to answer your call to action. The Internet Development Group
firmly believes that there are too many business owners who’s sites do not have a call to action. These sites simply say a few nice things about the business and leave the visitor wondering what to do next. When this is the case, the visitors will simply click the back button and go to the next site in the search results.
Dominate The Search Engine Results Now And In The Future
The final stage that never ends is search engine maintenance
. We have many SEO packages available. To keep a site at the top of the search engines like Google, content needs to be added periodically. Over time you will have built up enough content that it will be very difficult for any competitor to leap your business in the search engine results. A website with a firm commitment to adding content to achieve higher results in the search engines directly relates to Wal-Mart. Everyday Wal-Mart pulls farther and farther away from their competition. They have built a massive shipping and distribution system as well as a massive computer network. Every day they are improving efficiency and everyday they are able to offer lower and lower prices and still be profitable. If a venture capitalist came up with enough money to start a new company to compete with Wal-Mart directly it would fail horribly. The reason is the new company would not have the expert knowledge that the decision makers at Wal-Mart have. Getting your site to the top of the search engine results page will work the same way. If you begin to prepare now and commit to your search engine strategy, in the future when it is absolutely necessary to have a strong search engine presence, your competitors will not be able to overtake you.